When Pepsi fizzled

A quick look at Pepsi’s demographics in this recent Fortune article shows that both Pepsi and Coke are having trouble reaching millennials. Pepsi much more so than Coke. So Pepsi needs those consumers so it can stay viable and relevant. That need drove some big assumptions and what was clearly a fatal leap in logic.

By | 2017-04-07T18:08:28+00:00 April 7th, 2017|Vr3|Comments Off on When Pepsi fizzled