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From house of brands to branded house. Xtek partnered with Vehr to create a new brand architecture for its divisions and acquired companies, along with a refreshed brand identity and guidelines for the latest addition to the Xtek family.

With an emphasis on creativity, communication, public perception and flexibility, Vehr helped Metro pull off an exciting — and COVID-safe — grand opening event.

First Student faced extraordinary challenges as it adopted new health and safety protocols while calming parent fears about sending children to back to school during a global pandemic. Understanding media and social media would be important communications channels, Vehr developed a strategy that balanced information sharing with celebrating the return of yellow buses.

Through a comprehensive brand audit and refresh, Vehr helped Hixson Architecture, Engineering and Interiors redesign its high-value content to reflect the thoughtful, functional and attractive spaces it develops for some of the best-known brands in the United States.

Cincinnati Public Schools needed a visually consistent way to communicate with their key audiences as they prepared to send students back to school amid the global pandemic. Vehr created a campaign to instill confidence and hope along with a toolkit to govern all back-to-school communications.

With a workforce spread across the globe, Convergys had to think big to honor its employees in its annual Employee Appreciation Day. Vehr built a “Celebrating YOU” campaign that united 130,000 employees around the common theme.

When Fast Park, operator of long-term airport parking facilities, entered the Chicago market, it needed to build brand recognition and attract customers in a competitive environment. Vehr delivered a multi-pronged campaign that blew past all key success measures.

In a deal worth more than $2 billion, global customer engagement company Convergys was acquired by Concentrix. Vehr created a complex, co-branded internal and external creative campaign to generate awareness, which was activated in more than 20 countries.

Students aren’t the only ones who benefit from lessons. Cincinnati Public Schools needed to educate parents and students on the many options available for high school. Vehr created an information campaign deployed across billboards, print and digital ads that took out the guesswork.

With Kentucky and Ohio hit hard by the opioid addiction, St. Elizabeth Healthcare wanted to educate the community. With Vehr’s help, the health system underwrote Pulitzer-winning “Cincinnati Enquirer” coverage and creates sponsored content that drives visitors to its website.