A regional game-changer: Hamilton County citizens approved better funding for SORTA in 2020. As SORTA began the Reinventing Metro transformation, it tasked Vehr to help it communicate to varied audiences — about the service improvements, themselves, and the ROI of public transit.
From house of brands to branded house. Xtek partnered with Vehr to create a new brand architecture for its divisions and acquired companies, along with a refreshed brand identity and guidelines for the latest addition to the Xtek family.
The grand opening of the Northside Transit Center called for a celebration. With an emphasis on creativity, communication, attention to public perception and, above all, flexibility, Vehr helped Southwest Ohio Regional Transit Authority (SORTA) pull off an exciting — and COVID-safe — event.
First Student faced extraordinary challenges as it adopted new health and safety protocols while calming parent fears about sending children to back to school during a global pandemic. Understanding media and social media would be important communications channels, Vehr developed a strategy that balanced information sharing with celebrating the return of yellow buses.
Through a comprehensive brand audit and refresh, Vehr helped Hixson Architecture, Engineering and Interiors redesign its high-value content to reflect the thoughtful, functional and attractive spaces it develops for some of the best-known brands in the United States.
Cincinnati Public Schools needed a visually consistent way to communicate with their key audiences as they prepared to send students back to school amid the global pandemic. Vehr created a campaign to instill confidence and hope along with a toolkit to govern all back-to-school communications.
When Fast Park, operator of long-term airport parking facilities, entered the Chicago market, it needed to build brand recognition and attract customers in a competitive environment. Vehr delivered a multi-pronged campaign that blew past all key success measures.
In a deal worth more than $2 billion, global customer engagement company Convergys was acquired by Concentrix. Vehr created a complex, co-branded internal and external creative campaign to generate awareness, which was activated in more than 20 countries.
Students aren’t the only ones who benefit from lessons. Cincinnati Public Schools needed to educate parents and students on the many options available for high school. Vehr created an information campaign deployed across billboards, print and digital ads that took out the guesswork.