When the inventor of laminate was ready to celebrate its 100th anniversary, it tapped Vehr to create a unified communications strategy on a global level. Formica Group’s milestone anniversary and commemorative collection of products landed media attention from Asia to New Zealand.
A dog, thousands of kids and a large-scale traveling marketing initiative. What could go wrong? Vehr helps First Student, operator of student transportation services, control the chaos of the annual North American Safety Dog Bus Tour while garnering big impact — 20 million media impressions since 2015.
Maintaining great communication with districts and parents is critical for student transportation provider First Student. To support the launch of its bus tracking app and parent communications platform FirstView®, Vehr created clear external and internal messaging along with robust communications toolkits geared to key stakeholders.
In times of crisis, customers want information fast. As Hurricane Harvey barreled toward Houston, Vehr readied communications for Fast Park — which owns offsite airport parking facilities around the country — and kept guests of its two Houston locations up to date around the clock.
Skill. Luck. Timing. They’re all in play when it comes to an exciting sports moment — or an exciting PR moment. After Cincinnati Bengals quarterback Andy Dalton threw a pass that changed the season for Buffalo Bills fans, Vehr helped the Andy & JJ Dalton Foundation run with it, for a blowout national media blitz.
Tasked with preparing more than 35,000 students for life, Cincinnati Public Schools is always looking for better ways to tell its stories and get results. Vehr refreshed CPS’ inbound strategy and elevated IamCPS.org to generate more content, readers and stakeholder traffic.
Any successful marriage requires thought, creativity and common goals. For Convergys, a world leader in customer experience outsourcing, Vehr deftly wed its distinct brand with that of its powerhouse client Nike to develop a creative recruitment campaign that got big results.
When it comes to wowing audiences, the largest theatrical producer in the world has it covered. When it comes to conjuring up media coverage in Cincinnati and Dayton and pulling off promotional tie-ins that excite, Cirque du Soleil throws the rings to Vehr.
Preparing a company to go public is a monumental undertaking. Ditto, readying a business for acquisition. When AdvancePierre Foods tackled both challenges, the food producer relied on Vehr as a critical part of the recipe, cooking up a multilayered communications strategy.
Having lots of great content can be a boon, but it can also be a boondoggle if it’s hard to navigate and overwhelming. Vehr helped Hixson Architecture, Engineering, Interiors wrangle its abundant offerings into a thoughtful, vibrant presentation that keeps website visitors coming back.