PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.
If you’re looking for case studies for great branding and marketing, look no further than the WWE.
When I was 22 and the client, I exhibited some behaviors that just didn’t help get things done. To everyone I worked with when I was 22: I’m sorry. Here are some simple, healthy-habit-inducing tips that have helped me grow out of the proverbial 22-year-old-client phase.
We're taking a beat to recharge and finally getting to the titles on our must-read lists. Whether headed to the beach, the backyard hammock or even just a quiet spot during a lunch break, here are the titles topping our lists.
Haley Fite, communications intern at The E.W. Scripps Company and Vehr, recaps her experience at the Scripps National Spelling Bee in the Washington D.C. area.
It matters little to me whether PR as a term survives. It matters greatly that we continue to operate and grow on a foundation of courage, curiosity, empathy and integrity and remain flexible enough to meet the needs of our clients.
Maybe American Airlines learned from United’s mistakes. Maybe they have a great PR team. Either way, they handled their crisis quickly and professionally making them the standard for how an airline should respond to a crisis.
The E.W. Scripps Company and Vehr Communications are partnering to create the Cincinnati Strategic Communications Leadership Program, a paid eight- to 12-week summer internship intended to promote diversity and inclusion in strategic communications.
It’s been seven years since I started work here, which seems inconceivable. I was pretty sure I’d be a journalist all my life, eventually as editor of a paper, maybe a publisher. Now I work for an integrated marketing agency. And you know what? This world has not been all that different from my previous realm.
We crave news and information. But all the constant refreshing is not without its toll, especially of late.