Hixson Architecture, Engineering, Interiors had a challenge many highly specialized b2b businesses face — its website had acquired so much thought leadership content that it had become hard to organize and keep current with the existing CMS system, yet alone navigate or read on mobile devices. In addition, its diverse, yet sometimes overlapping, practice areas were siloed and did not seamlessly integrate with each other or the Hixson brand. Hixson wanted the website experience to reflect its disciplined, innovative and team-oriented approach to its long-lasting client relationships.
Inspired by the visuals found in architecture and design publications, Hixson’s now responsive website tells its story through large-scale, vibrant images on its home and landing pages and within case study carousels. A refreshed color palette and ample white space improve readability, and a revised site map makes it easy for prospects or potential employees to intuitively find the information they need. Whitepapers and other thought-leadership pieces have a home within an Insights section, while a blog allows for SEO-friendly information sharing. Calls-to-action for event registration and newsletter subscriptions provide opportunities for deeper engagement. With an easy-to-use content management system, Hixson can quickly update the site as needed.