Hixson Architecture, Engineering, Interiors partners with some of the most well-recognized brands in the world and is listed among the top firms in the United States. However, Hixson’s website, a destination for current and prospective clients and job seekers, had become difficult to navigate and needed a refresh to optimize user experience and improve functionality.

Vehr conducted a thorough audit to benchmark page performance, keywords and search rankings. Based on these insights, we developed a robust SEO strategy and more intuitive site map. With an emphasis on Hixson’s four specialties, the new website features robust landing pages that dynamically display relevant case studies, services and thought-leadership articles alongside video content and strategically placed calls-to-action to better engage prospects and generate leads. Ample white space and a minimized color palette improve readability and elevate project photography. With an easy-to-use content management system and automated updates, Hixson can more easily keep the site up-to-date.

The WIN
In the first four months after the new Hixson site launched, significant improvement was demonstrated in traffic acquisition and user engagement:

• Average search position increased to 21 from 39 in the prior year.
• Google search impressions rose more than 18%.
• Organic sessions increased over 44% versus the same period the previous year.
• Engaged sessions grew by 92% from the prior year.