First Student

North American Safety Dog Bus Tour

First Student, the largest student transportation service provider in North America, has partnered with Vehr since 2015 to develop strategy for and support multiple community engagement, corporate communications and marketing initiatives, including the annual Safety Dog Bus Tour.

Designed to shine a spotlight on school bus safety, the Safety Dog Bus Tour rolls out from August to October each year, with thousands of elementary school students and their parents visiting Safety Dog events across North America. Vehr supports the award-winning Tour by creating and implementing communications strategies including content marketing, spokesperson training, media relations and social media engagement, promotions and advertising.

In addition, we tap the deep experience of our IPREX partners to provide local market counsel and assistance with on-the-ground event management in the various tour-stop cities.

Since its 2015 inception, the Tour and back-to-school-related media outreach has generated more than 44 million media impressions in markets across the country and nearly 100,000 social media engagements.