President and CEO, m|e brand communications
Ralf is president and CEO of m|e brand communication headquartered in Düsseldorf, Germany. His company specializes in brand leadership and brand communication. Ralf is a globally recognized leader in intercultural brand transfer (helping companies to enter new geographic markets) and in the development of the Brand Strategic Evaluation Process (B|SEP) in collaboration with the Institut für Markenkommunikation (IMK Brand Communication Institute) in Berlin. For more than two decades, Ralf has a proven track record in international projects in different industries and with varied businesses on a European, transatlantic and Asian basis. Clients include Texas Instruments, Dana Automotive, Caterpillar Logistics, Cincinnati USA Regional Chamber, ATX Telematics, GLS thermoplastic elastomers, Shimadzu laboratory technology, and Japan Stent Technology. From 2001 to 2003, Ralf Weber served as European IPREX President, a global network of 70+ communication agencies. From 2003 to 2005, he served as IPREX President Worldwide.