VC tip sheet: 5 ways to create great social content

By Dan Guttridge
June 4th, 2015

There’s a reason creating social media content is an art and not a science. Simply put, each brand coupled with its targeted audience is completely unique. Here are five pointers to keep your content fresh, relevant and engaging.

1. Less is more. According to several recent studies, the sweet spot for Facebook and Twitter content is between 80 and 100 characters in length. While many factors influence engagement (industry, geographic market, audience, product, etc.), keeping content concise helps increase the likelihood of engagement. Social media posts are billboards of information that should easily be digested within five seconds.

2. Think shareable. Images and video drive the message home, plain and simple. Make sure your images are timely, relevant and unique. User-generated content works wonders.

3. Give credit where credit is due. Did you highlight an Instagram fan’s photo on your Facebook page? Have a vendor that really helped drive success? Does the media contact who wrote a piece about your brand have a Twitter handle? Give them a shout out. Tag them. When they feel like they’ve won, you win again.

4. Recycle content. Not every piece of content is outdated after one use. Revisit your previous media coverage, blog posts, articles and announcements and identify the types of content that can be repurposed to drive engagement. If a concept worked, go back to the well.

5. Leverage your resources. Have multiple engagement channels and resources on your website that you want to share with your audience? Create a carousel of information that points brand enthusiasts and potential new fans to each channel in your arsenal. Cross advertise your channels. Think inbound marketing: there are many entry points into the sales funnel. Make sure you’re continually looping visitors back to the conversation.


By | 2017-03-15T15:11:25+00:00 June 4th, 2015|Social Media, Uncategorized, Vr3|Comments Off on VC tip sheet: 5 ways to create great social content

About the Author:

Dan understands that creative, effective and efficient solutions lead to long-term success. A self-proclaimed sports junkie, music fanatic and history nerd, Dan serves clients in the consumer goods, entertainment, manufacturing, nonprofit and sports industries. His range of expertise includes content development and strategy, branding and marketing communications, media relations, social media strategy, crisis communications and special event planning and promotion.

A native of Northern Kentucky, Dan is a graduate of the University of the Cumberlands (Williamsburg, KY) with degrees in business administration and communications. He is a graduate of the Cincinnati USA Regional Chamber’s inaugural Cincy Next program and serves on the Chamber’s Alumni Network board. In his free time, Dan serves as a coach, instructor and mentor at the Cincinnati Reds Urban Youth Academy.