A long-time resource for Greater Cincinnati veterans experiencing homelessness and/or substance abuse issues, Joseph House expanded its service offerings in 2024 with the opening of a new, state-of-the-art, in-patient treatment facility. After rebranding the organization to better reflect its full range of services, Vehr Communications worked with Joseph House to align the organization’s website design and content.

Vehr met with key stakeholders to identify goals, key audiences, functionality requirements, content needs and design preferences for the new site. Based on these insights, we developed an overall strategy that incorporated SEO, a robust site map and direction for creative, storytelling and lead generation.

As the site’s primary purpose is to inform and inspire prospective donors, Vehr developed copy that highlighted Joseph House’s mission and comprehensive programs, while incorporating client testimonials and quotes from current donors, employees and partners along with candid images of treatment programs to illustrate impact.

In addition to updating site design and content, Vehr helped Joseph House modernize its online donation and event registration process by researching nonprofit-friendly CRM options, identifying solutions and integrating lead capture forms.

The WIN
The new Joseph House website has elevated the organization’s sophistication in the philanthropic community and among the treatment landscape and has enabled it to facilitate key event fundraisers and activities. With automated updates, an optimized CRM and an easy-to-use content management system, Joseph House staff can keep its digital home secure, updated and primed for capturing prospect information.