READ OUR MINDS
Another day, another brand faces the wrath of social media users.
Frankly, we all resolve to do things better -- to act differently, to quit or to start anew -- no matter the time of year. But in early January, making -- and talking about -- our resolutions is de rigueur.
It’s a new year, it’s a new day and there’s a new season of Black Mirror available on Netflix. If you haven’t heard about it yet, Black Mirror is a British anthology series that centers on technology and human nature. It’s also a term for when a TV or phone screen goes dark and the user can see their reflection. [...]
Google Analytics is a wonderful tool. Marketers get tons of information from the data available from what blog posts are most popular to what device people are using to get to your website.
Vehr is excited to introduce Grace Ring, our new creative director.
As marketers are aware, we can’t ignore numbers. When consumers are headed toward something like video in large droves, we can’t help ourselves. We must go there, too.
'Tis the season for a few holiday advertising tips.
It’s that time of year. Freddy, Chucky, Carrie and the rest of the deceivingly cutely-named characters populate our entertainment, clothing, décor and world. Halloween-fueled stimulus is everywhere. And fear is a critical part of that fuel. And the candy. So let’s be clear. I do not like to be scared. I do not find it exhilarating. I hate scary movies. [...]
Whatever opinion you hold, Dove handled the criticism well. They took the ad down and made two strong apology statements.
Rogue social media mistakes are not unheard of, and they are, unfortunately, the sort of crises that can happen in a split second of carelessness and can take years to recover from.
A handy reference guide for when you have no idea what millennials are saying.
Whether or not you think Wendy’s chicken nuggets are the best thing since sliced bread (they are), you have to admit that they have Twitter down.