Susan Matthews, APR
Consulting Principal, Borshoff
Vehr Board of Advisors
Susan is a consulting principal at Borshoff, an Indianapolis-based advertising, branding and public relations agency. Prior to 2016, she was Borshoff’s managing principal/co-owner, leading the management team in setting strategic direction and overseeing all operations. Since joining Borshoff on the agency’s first anniversary in 1985, Susan helped drive growth from four to 58 employees. While spearheading human resources, operational and financial processes, she kept a keen eye on both agency culture and financial health. Over the years, she implemented an agency-wide quarterly scorecard, Strategic Integration and Growth Initiative, Bring your Baby to Work program, Peer Buddies, New Employee Boot Camp, The Good Life Wellness Program and more. The agency won a number of Best Places to Work and Healthiest Employer awards under her leadership.
Susan continues to work with Borshoff owners as well as some long-term clients, providing strategic communications counsel. She consults on branding, marketing communications and crisis communications, with a focus on companies in the financial sector. In 2014 she was named a Woman of Influence by the Indianapolis Business Journal. She also has been recognized as a Woman of Wellness by the Cancer Support Community. The Lacy Leadership Association honored her with the Edna B. Lacy Community Service Award. Susan is a former global board member and treasurer of IPREX, an international partnership of independent public relations/ communications firms.