What sounded like a too-good-to-be-true promotion turned into just that when thousands of parents and kids waited in lines at Build-A-Bear stores for “pay your age” day.
If there’s one thing we know at Vehr, it’s that contests and giveaways on social can bump engagement and interaction like nothing else, and Crayola will now have a large bank of user generated content to pull from in the future. From media relations to social media, Crayola certainly made sure Dandelion is not going away quietly.
The all-day event was filled with advice from members of the media (traditional and non) as well as learnings from experts in our field.
With all of the action surrounding the Games, brands are stepping up in a big way.
For professional sports teams, sportsmanship now expands beyond the playing field.