When Pepsi fizzled

A quick look at Pepsi’s demographics in this recent Fortune article shows that both Pepsi and Coke are having trouble reaching millennials. Pepsi much more so than Coke. So Pepsi needs those consumers so it can stay viable and relevant. That need drove some big assumptions and what was clearly a fatal leap in logic.

By | 2017-04-07T18:08:28+00:00 April 7th, 2017|Vr3|Comments Off on When Pepsi fizzled

Tips for delivering and receiving critical feedback

This week Australia revealed their new $5 note ... The reaction has been divisive and ruthless.

By | 2017-03-12T18:49:52+00:00 April 13th, 2016|Marketing Communications, Media Relations, Social Media, Uncategorized, Vr3|Comments Off on Tips for delivering and receiving critical feedback