Game theory: Do the math, United

How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”

By | 2017-04-17T18:01:19+00:00 April 17th, 2017|Marketing Communications, Public Affairs, Social Media, Vr3|Comments Off on Game theory: Do the math, United

United makes headlines yet again, and not for the right reasons

Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.

By | 2017-04-11T20:42:29+00:00 April 11th, 2017|Marketing Communications, Media Relations, News, Social Media, Vr3|Comments Off on United makes headlines yet again, and not for the right reasons

Cracker Barrel, don’t ignore #bradswife and her fans

The chain restaurant is under siege on Facebook, Twitter and Instagram because it fired an employee whose husband then asked “why” on Twitter. And so #justiceforbradswife was born.

By | 2017-03-23T17:39:48+00:00 March 23rd, 2017|Vr3|Comments Off on Cracker Barrel, don’t ignore #bradswife and her fans

Do’s and don’ts on social media during a crisis

Here are our top do’s and don’ts for manning social media channels during a crisis.

By | 2017-03-12T18:45:56+00:00 March 31st, 2016|Corporate Communications, Marketing Communications, Social Media, Uncategorized, Vr3|Comments Off on Do’s and don’ts on social media during a crisis

Maria Sharapova’s recent announcement a lesson in crisis communications

Sharapova and her team have taken several noteworthy steps thus far.

By | 2017-03-12T18:41:39+00:00 March 9th, 2016|Marketing Communications, Media Relations, Uncategorized, Vr3|Comments Off on Maria Sharapova’s recent announcement a lesson in crisis communications

Chipotle still reeling, closing stores Feb. 8

The chain is taking an unprecedented move to close all restaurants on Feb. 8 for an all-staff meeting on food safety via a live satellite feed.

By | 2017-03-12T18:52:52+00:00 January 18th, 2016|Community Relations, Corporate Communications, Marketing Communications, Public Affairs, Uncategorized, Vr3|Comments Off on Chipotle still reeling, closing stores Feb. 8