Want your brand to resonate with customers? Empower your employees

Starbucks asked employees to be nice to customers - a message we can all get behind.

By | 2017-03-15T14:54:46+00:00 August 27th, 2015|Community Relations, Corporate Communications, Marketing Communications, Uncategorized, Vr3|Comments Off on Want your brand to resonate with customers? Empower your employees

Our ever-smaller world (part 3)

Read what 61 leaders of agencies from around the world told us via a recent survey about cross cultural branding.

By | 2017-03-15T15:16:50+00:00 May 8th, 2015|Corporate Communications, Marketing Communications, Media Relations, Public Affairs, Uncategorized, Vr3|Comments Off on Our ever-smaller world (part 3)

Our ever-smaller world (part 2)

It’s clear to me that U.S. owned, mid-sized companies can be less sensitive to the nuances of different cultures than their foreign counterparts.

By | 2017-03-15T15:19:59+00:00 May 6th, 2015|Corporate Communications, Marketing Communications, Media Relations, Uncategorized, Vr3|Comments Off on Our ever-smaller world (part 2)

Our ever-smaller world (part 1)

In our ever-smaller world, cultural differences can just as easily delight as confuse. Sometimes, such differences can even collide.

By | 2017-03-15T15:18:22+00:00 May 4th, 2015|Corporate Communications, Marketing Communications, Media Relations, Uncategorized, Vr3|Comments Off on Our ever-smaller world (part 1)