First Student: Safety Dog Bus Tour 2017-03-08T21:02:56+00:00

Project Description

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FIRST STUDENT: SAFETY DOG BUS TOUR

The Safety Dog Bus Tour is designed to shine a spotlight on school bus safety. Vehr spearheaded the three-month tour by creating and implementing a comprehensive media strategy. We also utilized our IPREX partners to provide local market counsel and event management. Nearly 5,000 students visited Safety Dog events in seven markets. Resulting media coverage generated more than two million impressions and social content solicited more than 8,000 social media likes, comments and shares.

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