SEE WHAT WE DO
FIRST STUDENT: SAFETY DOG BUS TOUR
The Safety Dog Bus Tour, presented by First Student, is designed to shine a spotlight on school bus safety. From August to October, thousands of elementary school students and their parents visit Safety Dog events across North America.
Vehr supports the award-winning Tour by creating and implementing communications strategies that include community engagement, content marketing, media relations and social media. In addition, we utilize our deeply experienced IPREX partners to provide local market counsel and assist with on-the-ground event management.
In the past three years, the Tour has generated nearly 11 million media impressions and 30,000 social media engagements.