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As Hurricane Harvey barreled toward Houston in August 2017, Fast Park – a leading provider of offsite airport parking facilities around the country – braced for impact. Vehr readied the company’s communications platforms to ensure Fast Park guests at its two Houston locations – servicing George Bush Intercontinental Airport and William P. Hobby Airport – were informed about not only local travel alerts and road closures surrounding each parking facility but about the conditions of their vehicles as historic flooding swallowed neighborhoods, businesses and highways.
Vehr prepared proactive website, social media and email messaging in advance of Harvey’s landfall and remained engaged with affected Fast Park guests and facility team members, updating messaging and communications strategy throughout and following the storm.
The Fast Park Facebook and Twitter pages exploded with engagement as we communicated facility updates and worked one-on-one with guests about individual vehicle conditions. Throughout the storm and recovery efforts, Vehr maintained a 100 percent response rate and nine-minute response time on Facebook, receiving more than 111,000 impressions and logging 67 conversations. On Twitter, we captured more than 2,000 engagements in a single week, more than 600 percent the quarterly engagement average. When travelers were able to return to their vehicles, we received countless accolades from guests who appreciated the responsiveness and dedication of Fast Park and its Houston employees.