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Vehr was by its side as AdvancePierre Foods evolved, ensuring its new “AdvancePierre Story” was appropriately crafted and communicated to its more than 4,000 associates, customers, channel partners, local communities and government officials and industry media, trade associations and policymakers.
Vehr crafted and managed the company’s internal communications while strategically supporting its external positioning within the food and private equity sectors. We had one objective in mind – sale. We placed cover stories, led communications for several acquisitions, secured a “Processor of the Year” designation, launched products and managed crises.
In 2016, AdvancePierre went public – surpassing its Day 1 stock price target – in what was considered one of the most successful IPOs of the year. Six months later, in 2017, AdvancePierre was purchased by Tyson Foods at nearly double its initial public listing.