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WORLD CHOIR GAMES
The 2012 World Choir Games was the ultimate in collaboration, and the result proved how powerful effective teamwork can be. Vehr and the Cincinnati USA Convention & Visitors Bureau worked together to elevate an event that garnered the city international attention and an unparalleled sense of pride. From story development to leveraging media relationships, the team promoted stories about the event, its participants, the organizers and the region.
Sold-out events, more than 4,510 print, broadcast and online articles, 1.4 billion media impressions and a $32 million publicity value of earned media.