The use of stock photos by marketers and advertisers is nothing new. It is a rather standard practice. What could go wrong? Well, plenty.
Laura Phillips, President of Vehr Communications, and I were there as part of an insider’s tour for fifty professional communicators attending the annual IPREX Global Management Conference.
I recently had the opportunity, with some other Cincinnati-area marketers and communicators, to listen to, learn from and chat with one of the world’s most iconic brand builders – John Pepper.
We have all felt and heard the manifestation of another’s love language. We express how much we love and value those closest to us in countless ways. But what about that other type of special relationship?
In our line of work, we are accustomed to asking the questions. This time around, we had to be the ones with the answers.
Join me in making a concerted effort to avoid the pitfalls of the busy trap. Let’s stop talking about how busy we are. If we’ve got the time to keep talking about it, how busy can we really be?
There is still a lot of misdirected energy among communications professionals to hold on to traditional nomenclature for what it is that we do, whether an advertising, marketing, PR or branding agency.
We crave news and information. But all the constant refreshing is not without its toll, especially of late.
Many obstacles boil down to one: Time.
A live person is the human connection that’s needed to keep a brand real.