New year’s resolution failure is still success

Frankly, we all resolve to do things better -- to act differently, to quit or to start anew -- no matter the time of year. But in early January, making -- and talking about -- our resolutions is de rigueur.

By | 2018-01-08T20:13:11+00:00 January 5th, 2018|Uncategorized|Comments Off on New year’s resolution failure is still success

Artificial intelligence (AI): Marketing friend or foe?

A recent presentation by our intern, Haley Fite, gave us a peek at the expanding role of artificial intelligence (AI) in marketing, here’s a recap of what she had to say.

By | 2018-07-02T14:47:01+00:00 July 27th, 2017|Corporate Communications, Marketing Communications, News, Uncategorized, Vr3|Comments Off on Artificial intelligence (AI): Marketing friend or foe?

Are PR pros to blame for fake news?

PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.

By | 2017-07-11T16:42:00+00:00 July 11th, 2017|News, Uncategorized, Vr3|Comments Off on Are PR pros to blame for fake news?