Rogue social media posts: NPR’s cautionary tale

Rogue social media mistakes are not unheard of, and they are, unfortunately, the sort of crises that can happen in a split second of carelessness and can take years to recover from.

By | 2017-10-03T16:31:50+00:00 October 3rd, 2017|News, Social Media|Comments Off on Rogue social media posts: NPR’s cautionary tale

Artificial intelligence (AI): Marketing friend or foe?

A recent presentation by our intern, Haley Fite, gave us a peek at the expanding role of artificial intelligence (AI) in marketing, here’s a recap of what she had to say.

By | 2017-07-27T18:44:40+00:00 July 27th, 2017|Corporate Communications, Marketing Communications, News, Uncategorized, Vr3|Comments Off on Artificial intelligence (AI): Marketing friend or foe?

Are PR pros to blame for fake news?

PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.

By | 2017-07-11T16:42:00+00:00 July 11th, 2017|News, Uncategorized, Vr3|Comments Off on Are PR pros to blame for fake news?

Announcing our new Vehr Cares partner

Melodic Connections has been selected to receive our 2017 Vehr Cares grant, worth up to $25,000 in integrated communications and marketing services.

By | 2017-07-10T18:26:43+00:00 July 10th, 2017|Community Relations, Media Relations, News, Public Affairs, Vr3|Comments Off on Announcing our new Vehr Cares partner

Repairing reputations with humor this Father’s Day

With Father’s Day this weekend past weekend, dads are on everybody’s mind. One dad in particular has been stirring the pot in the sports media world for the last few months: former NFL player LaVar Ball.

By | 2017-06-20T01:39:18+00:00 June 20th, 2017|News, Public Affairs, Social Media, Vr3|Comments Off on Repairing reputations with humor this Father’s Day

Welcome our newest team member, Haley Fite

The E.W. Scripps Company and Vehr Communications have partnered to give one lucky intern a truly unique summer experience with the Cincinnati Strategic Communications Leadership Program. Today, we introduce you to the newest member of our team: Haley Fite.

By | 2017-06-13T15:58:51+00:00 June 12th, 2017|News, Vr3|Comments Off on Welcome our newest team member, Haley Fite

What makes a great “PR” firm?

It matters little to me whether PR as a term survives. It matters greatly that we continue to operate and grow on a foundation of courage, curiosity, empathy and integrity and remain flexible enough to meet the needs of our clients.

By | 2017-07-03T13:56:23+00:00 May 24th, 2017|Marketing Communications, News, Uncategorized, Vr3|Comments Off on What makes a great “PR” firm?

Tips for a less cringe-worthy end to 2017

We’ve sucked in our breath more than a few times since the ball dropped on 2016, and with that in mind we’ve rounded up our agency’s best tips for a better end to 2017. Read them, learn them, hope you never need them, but please – keep them top of mind. May the Fourth be with you.

By | 2017-05-05T12:42:40+00:00 May 4th, 2017|Corporate Communications, Marketing Communications, Media Relations, News, Public Affairs, Vr3|Comments Off on Tips for a less cringe-worthy end to 2017

United makes headlines yet again, and not for the right reasons

Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.

By | 2017-04-11T20:42:29+00:00 April 11th, 2017|Marketing Communications, Media Relations, News, Social Media, Vr3|Comments Off on United makes headlines yet again, and not for the right reasons