Rogue social media mistakes are not unheard of, and they are, unfortunately, the sort of crises that can happen in a split second of carelessness and can take years to recover from.
A recent presentation by our intern, Haley Fite, gave us a peek at the expanding role of artificial intelligence (AI) in marketing, here’s a recap of what she had to say.
PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.
Melodic Connections has been selected to receive our 2017 Vehr Cares grant, worth up to $25,000 in integrated communications and marketing services.
With Father’s Day this weekend past weekend, dads are on everybody’s mind. One dad in particular has been stirring the pot in the sports media world for the last few months: former NFL player LaVar Ball.
The E.W. Scripps Company and Vehr Communications have partnered to give one lucky intern a truly unique summer experience with the Cincinnati Strategic Communications Leadership Program. Today, we introduce you to the newest member of our team: Haley Fite.
It matters little to me whether PR as a term survives. It matters greatly that we continue to operate and grow on a foundation of courage, curiosity, empathy and integrity and remain flexible enough to meet the needs of our clients.
Dove is known for featuring models of all shapes, sizes and ethnicities in its advertising. But, how far is too far when trying to relate to your customers?
We’ve sucked in our breath more than a few times since the ball dropped on 2016, and with that in mind we’ve rounded up our agency’s best tips for a better end to 2017. Read them, learn them, hope you never need them, but please – keep them top of mind. May the Fourth be with you.
Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.