For event planners with a bit of ingenuity, the show simply must go on. Here are four lessons marketers can take away from the NFL’s completely virtual draft.
While a little bit of luck can go a long way, most of those fairy tale businesses have backstories – hard work, strategic planning and deliberate choices – that enabled them to create their own luck.
Mother Nature, technology glitches and people are unpredictable. We’re all about making your own good luck, sometimes you get stuck with a real lemon despite your best laid plans.
We all know that building a loyal following is a necessity for a successful brand. But loyalty is different from true love.
The actions of a brand speak louder than its words. Ultimately, a brand’s reputation depends on whether it upholds the promise it makes with its consumers.
Retrospectives are a can’t-miss content push for many brands. But, these seemingly fun and light-hearted reflections can come with a catch-22.
Technology is ubiquitous today, As such, it is impossible to separate tech from any trend discussion.
Consumers want quality, but also want to believe that they support a worthy cause.
At mid-year, this may be the last, best time for your marketing efforts to have a meaningful impact on this year’s performance.
Are your media relations efforts working? At mid-year, this is a great time to assess.