Three takeaways for defining and building a brand
Ed Burghard, a Vehr strategic advisor with three decades of experience with Procter & Gamble, shares how even the smartest marketers sometimes get it wrong.
Did you resolve to freshen up your communications this year?
This month, gyms are full of resolution-makers who will quickly abandon their ambitious plans. Don’t let your communications fall victim to that same fate.
What Buddy the Elf can teach us about making our own marketing magic
As Christmas movie heroes go, it’s hard to beat Buddy the Elf. His captivating holiday spirit has something to teach us about strategic marketing.
The Nightmare Before Christmas and brand authenticity
While some may say it's the importance of having good intentions or the courage to try new things, we think the moral of this story is clear: Authenticity is king.
How social media — yes, social media — can make us better writers
For all its flaws, social media has an uncanny knack for delivering a much-needed lesson: Get. To. The. Point.
Storytelling has its place in business communications. The End.
Storytelling isn’t just for novelists and journalists, but what does it mean to marketers and business communicators?
Are your consumers ready for a live event renaissance?
As the United States continues to expand its vaccination efforts across the country, a live event comeback feels inevitable, but sentiment varies across audiences.
FC Cincinnati: A study in brand development
Jeff Berding, FC Cincinnati's President, recently joined Vehr as part of our ongoing Caffeinated Connections series to share some insight into creating the foundation of a strong brand.
April Fools’ Day 2021: A lesson in marketing through humor
This year, the overly elaborate April Fools’ marketing schemes of years past were mostly absent, but there were a few well-received antics.
Make your (brand) voice heard using Clubhouse
Clubhouse is setting itself apart from other social media platforms by finding a new way to foster connections. Here’s how you can use it for your business.