Consumers want quality, but also want to believe that they support a worthy cause.
At mid-year, this may be the last, best time for your marketing efforts to have a meaningful impact on this year’s performance.
Are your media relations efforts working? At mid-year, this is a great time to assess.
While the landscape of future television has undoubtedly been changed forever by the groundbreaking series, it’s hard to discredit the impact of the sheer pervasiveness of the marketing done for the behemoth fantasy masterpiece.
“Game, set, and match” to Anheuser-Busch as MillerCoors files lawsuit over the claim by Bud Light that MillerCoors uses corn syrup in its beer products.
Call us sentimental. Think of us as romantics. Throw in a pinch of outright passion. Wow! Do we love Valentine’s Day.
If you’re a marketing or PR pro tasked with delivering (or reporting on) audience engagement, consider these relationship-related insights as you frame your strategy and execution.
Whether in work or our personal relationships, joining forces helps us to accomplish so much. Connections are key, and partnerships are essential components on the path to growth.
The flywheel might be the marketing industry’s darling for 2019, but the concepts that accompany it have actually presented a new way for me to look at my own marketing practice.
A common anxiety around influencer marketing comes down to one thing: control.