We all know that building a loyal following is a necessity for a successful brand. But loyalty is different from true love.
The actions of a brand speak louder than its words. Ultimately, a brand’s reputation depends on whether it upholds the promise it makes with its consumers.
Retrospectives are a can’t-miss content push for many brands. But, these seemingly fun and light-hearted reflections can come with a catch-22.
Technology is ubiquitous today, As such, it is impossible to separate tech from any trend discussion.
Consumers want quality, but also want to believe that they support a worthy cause.
At mid-year, this may be the last, best time for your marketing efforts to have a meaningful impact on this year’s performance.
Are your media relations efforts working? At mid-year, this is a great time to assess.
While the landscape of future television has undoubtedly been changed forever by the groundbreaking series, it’s hard to discredit the impact of the sheer pervasiveness of the marketing done for the behemoth fantasy masterpiece.
“Game, set, and match” to Anheuser-Busch as MillerCoors files lawsuit over the claim by Bud Light that MillerCoors uses corn syrup in its beer products.
Call us sentimental. Think of us as romantics. Throw in a pinch of outright passion. Wow! Do we love Valentine’s Day.