Tips for a less cringe-worthy end to 2017

We’ve sucked in our breath more than a few times since the ball dropped on 2016, and with that in mind we’ve rounded up our agency’s best tips for a better end to 2017. Read them, learn them, hope you never need them, but please – keep them top of mind. May the Fourth be with you.

By | 2017-05-05T12:42:40+00:00 May 4th, 2017|Corporate Communications, Marketing Communications, Media Relations, News, Public Affairs, Vr3|Comments Off on Tips for a less cringe-worthy end to 2017

Marketing vs. PR: Does it really matter?

There is still a lot of misdirected energy among communications professionals to hold on to traditional nomenclature for what it is that we do, whether an advertising, marketing, PR or branding agency.

By | 2017-05-03T17:25:23+00:00 May 3rd, 2017|Marketing Communications, Vr3|Comments Off on Marketing vs. PR: Does it really matter?

Game theory: Do the math, United

How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”

By | 2017-04-17T18:01:19+00:00 April 17th, 2017|Marketing Communications, Public Affairs, Social Media, Vr3|Comments Off on Game theory: Do the math, United

United makes headlines yet again, and not for the right reasons

Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.

By | 2017-04-11T20:42:29+00:00 April 11th, 2017|Marketing Communications, Media Relations, News, Social Media, Vr3|Comments Off on United makes headlines yet again, and not for the right reasons

Farewell, Dandelion: Crayola hits the mark with fan engagement

If there’s one thing we know at Vehr, it’s that contests and giveaways on social can bump engagement and interaction like nothing else, and Crayola will now have a large bank of user generated content to pull from in the future. From media relations to social media, Crayola certainly made sure Dandelion is not going away quietly.

By | 2017-04-10T17:17:26+00:00 April 10th, 2017|Marketing Communications, Media Relations, Social Media, Vr3|Comments Off on Farewell, Dandelion: Crayola hits the mark with fan engagement

E.W. Scripps and Vehr partner to launch summer internship

The E.W. Scripps Company and Vehr Communications are partnering to create the Cincinnati Strategic Communications Leadership Program, a paid eight- to 12-week summer internship intended to promote diversity and inclusion in strategic communications.

By | 2017-03-30T18:17:34+00:00 March 30th, 2017|Corporate Communications, Marketing Communications, News, Uncategorized, Vr3|Comments Off on E.W. Scripps and Vehr partner to launch summer internship

Fake news: We’re all to blame

We’ve all heard it. We’ve all seen it in headlines. We’re all to blame for the surge of “fake news.”

By | 2017-03-12T18:20:00+00:00 March 1st, 2017|Community Relations, Corporate Communications, Marketing Communications, Media Relations, News, Public Affairs, Social Media, Vr3|Comments Off on Fake news: We’re all to blame