It matters little to me whether PR as a term survives. It matters greatly that we continue to operate and grow on a foundation of courage, curiosity, empathy and integrity and remain flexible enough to meet the needs of our clients.
Whether you’re looking for an internship, entry level or senior level position, the application game never changes.
While marketing dashboard metrics are critical and should be reviewed regularly, we’d provide greater value to our organizations if we look at them in the context of the larger business environment and explore all the possible nuances that took us from A to B.
Dove is known for featuring models of all shapes, sizes and ethnicities in its advertising. But, how far is too far when trying to relate to your customers?
We’ve sucked in our breath more than a few times since the ball dropped on 2016, and with that in mind we’ve rounded up our agency’s best tips for a better end to 2017. Read them, learn them, hope you never need them, but please – keep them top of mind. May the Fourth be with you.
There is still a lot of misdirected energy among communications professionals to hold on to traditional nomenclature for what it is that we do, whether an advertising, marketing, PR or branding agency.
How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”
Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.
If there’s one thing we know at Vehr, it’s that contests and giveaways on social can bump engagement and interaction like nothing else, and Crayola will now have a large bank of user generated content to pull from in the future. From media relations to social media, Crayola certainly made sure Dandelion is not going away quietly.
The E.W. Scripps Company and Vehr Communications are partnering to create the Cincinnati Strategic Communications Leadership Program, a paid eight- to 12-week summer internship intended to promote diversity and inclusion in strategic communications.