Build-A-Bear’s unbearable situation

What sounded like a too-good-to-be-true promotion turned into just that when thousands of parents and kids waited in lines at Build-A-Bear stores for “pay your age” day.

By | 2018-07-16T14:04:13+00:00 July 13th, 2018|Marketing Communications, Media Relations|Comments Off on Build-A-Bear’s unbearable situation

“The song of the summer” is a marketing marvel

Critics will write off the song of the summer as some vast marketing conspiracy designed to drive record sales, but a relative unpredictability still remains. 

By | 2018-07-13T20:19:47+00:00 July 9th, 2018|Marketing Communications|Comments Off on “The song of the summer” is a marketing marvel

Really busy? Really, who cares?

Join me in making a concerted effort to avoid the pitfalls of the busy trap. Let’s stop talking about how busy we are. If we’ve got the time to keep talking about it, how busy can we really be?

By | 2018-06-18T20:40:22+00:00 June 18th, 2018|Corporate Communications, Marketing Communications|Comments Off on Really busy? Really, who cares?

What Snapchat’s latest update means for brands

Many Snapchat users were surprised over the weekend when they updated the app and experienced the platform's biggest changes yet.

By | 2018-03-27T14:07:25+00:00 February 14th, 2018|Marketing Communications, Social Media, Vr3|Comments Off on What Snapchat’s latest update means for brands

Harnessing—or not harnessing—a viral story

It started with a touchdown pass and turned into hundreds of thousands of dollars for charity. What happened between the two events was magic.

By | 2018-03-27T14:09:50+00:00 January 29th, 2018|Community Relations, Marketing Communications, Media Relations, Social Media, Vr3|Comments Off on Harnessing—or not harnessing—a viral story

6 marketing habits worth adopting in 2018

Here are our suggestions of six (sleep- and vitamin-optional) marketing habits worth adopting in 2018.

By | 2018-03-27T14:11:06+00:00 January 16th, 2018|Corporate Communications, Marketing Communications, Social Media|Comments Off on 6 marketing habits worth adopting in 2018

Using Google Analytics to improve your blog

Google Analytics is a wonderful tool. Marketers get tons of information from the data available from what blog posts are most popular to what device people are using to get to your website.

By | 2018-03-27T14:12:30+00:00 December 7th, 2017|Marketing Communications|Comments Off on Using Google Analytics to improve your blog