Many Snapchat users were surprised over the weekend when they updated the app and experienced the platform's biggest changes yet.
It started with a touchdown pass and turned into hundreds of thousands of dollars for charity. What happened between the two events was magic.
Peter Hamby, head of news at Snapchat, recently spoke to a media class at the University of Cincinnati. Here are our key takeaways.
As marketers are aware, we can’t ignore numbers. When consumers are headed toward something like video in large droves, we can’t help ourselves. We must go there, too.
'Tis the season for a few holiday advertising tips.
That old yarn about how companies can do well while also doing good is a bit of a cliché. But that’s the thing about clichés: They’re so darn true.
We all know the old saying, no publicity is bad publicity. In this case, the new mascot isn’t hurting anyone. Denny’s isn’t firing anybody’s wife or defending abusive treatment of customers.
A recent presentation by our intern, Haley Fite, gave us a peek at the expanding role of artificial intelligence (AI) in marketing, here’s a recap of what she had to say.
Now consider these tips, sharpen your dragon glass and kill some white walkers (seriously, winter is here).
We’ve started to notice how, no matter what happens during the course of their project, the families seem to walk away satisfied, proud and happy about their investment, which, when it comes down to it, is exactly how we want our clients to feel after they meet with our team.