From video conferencing to mastering the Google-verse, technological literacy is more important right now than ever before.
There are many challenges as we grapple with changing algorithms, privacy concerns and ad-blind audiences. Luckily, there are just as many opportunities.
When it comes to understanding your online audiences and quantifying campaign success, Google Analytics is an invaluable tool.
A common question is “does having a strong social presence help SEO”? The answer is well, sort of.
Images – if correctly tagged – can play a big role in prospect conversion.
You’ve created a lot of content for your website, but is it the right content?
SEO takes time. By creating easy-to-navigate, keyword-relevant and scannable content, you increase the likelihood of clicks, shares and resulting backlinks.
The use of stock photos by marketers and advertisers is nothing new. It is a rather standard practice. What could go wrong? Well, plenty.
Plenty can be done off-site to make a site accessible to search engines’ crawlers, but there is also much to be done on the front-end to optimize your content.
Laura Phillips, President of Vehr Communications, and I were there as part of an insider’s tour for fifty professional communicators attending the annual IPREX Global Management Conference.