The Business Roundtable statement is an historic one for businesses throughout the world. It reflects a commitment to leadership and a higher purpose. It will be criticized. It will be heralded.
There are countless best practices for crisis communications management and it is good to be familiar with them.
It’s always tricky when brands take on causes. Brand loyalty is hard-earned and easily lost. Sometimes it works, and Gillette is hoping their gamble pays off.
With several successful businesses, an environmentalist’s mission and a few billion dollars in the bank, openly doubting and questioning Musk is rarely done. Until now.
We are living in a time in which the lines between right and wrong seem to be shifting or blurred. Sometimes, though, wrong is wrong, making seemingly hard decisions much easier.
Life is not fair, get used to it. This is universal and ageless. It applies to all industry sectors and life in general, not just to integrated marketing firms.
PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.
Whether you’re looking for an internship, entry level or senior level position, the application game never changes.
Here are our top do’s and don’ts for manning social media channels during a crisis.