Don’t know much about history … What I DO know is communication

Regardless of your politics, if you are a spokesperson and you must comment, you (or someone who works for you) needs to do SEVEN things well.

By | 2017-08-28T14:59:34+00:00 August 28th, 2017|Media Relations, Vr3|Comments Off on Don’t know much about history … What I DO know is communication

Artificial intelligence (AI): Marketing friend or foe?

A recent presentation by our intern, Haley Fite, gave us a peek at the expanding role of artificial intelligence (AI) in marketing, here’s a recap of what she had to say.

By | 2017-07-27T18:44:40+00:00 July 27th, 2017|Corporate Communications, Marketing Communications, News, Uncategorized, Vr3|Comments Off on Artificial intelligence (AI): Marketing friend or foe?

11 rules to learn early in your communications career

Life is not fair, get used to it. This is universal and ageless. It applies to all industry sectors and life in general, not just to integrated marketing firms.

By | 2017-07-22T15:11:09+00:00 July 18th, 2017|Corporate Communications, Vr3|Comments Off on 11 rules to learn early in your communications career

Are PR pros to blame for fake news?

PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.

By | 2017-07-11T16:42:00+00:00 July 11th, 2017|News, Uncategorized, Vr3|Comments Off on Are PR pros to blame for fake news?

Announcing our new Vehr Cares partner

Melodic Connections has been selected to receive our 2017 Vehr Cares grant, worth up to $25,000 in integrated communications and marketing services.

By | 2017-07-10T18:26:43+00:00 July 10th, 2017|Community Relations, Media Relations, News, Public Affairs, Vr3|Comments Off on Announcing our new Vehr Cares partner

Vehr team shares our summer reads

We're taking a beat to recharge and finally getting to the titles on our must-read lists. Whether headed to the beach, the backyard hammock or even just a quiet spot during a lunch break, here are the titles topping our lists.

By | 2017-06-28T23:19:20+00:00 June 22nd, 2017|Uncategorized, Vr3|Comments Off on Vehr team shares our summer reads

Repairing reputations with humor this Father’s Day

With Father’s Day this weekend past weekend, dads are on everybody’s mind. One dad in particular has been stirring the pot in the sports media world for the last few months: former NFL player LaVar Ball.

By | 2017-06-20T01:39:18+00:00 June 20th, 2017|News, Public Affairs, Social Media, Vr3|Comments Off on Repairing reputations with humor this Father’s Day

How to grow your brand with Instagram Stories

Instagram Stories are becoming the new “news feed,” and brands are using the slideshow of videos and photos to give their customers a taste of the people and personalities behind their products.

By | 2017-06-15T01:28:28+00:00 June 15th, 2017|Social Media, Vr3|Comments Off on How to grow your brand with Instagram Stories