Many Snapchat users were surprised over the weekend when they updated the app and experienced the platform's biggest changes yet.
It started with a touchdown pass and turned into hundreds of thousands of dollars for charity. What happened between the two events was magic.
Peter Hamby, head of news at Snapchat, recently spoke to a media class at the University of Cincinnati. Here are our key takeaways.
Regardless of your politics, if you are a spokesperson and you must comment, you (or someone who works for you) needs to do SEVEN things well.
A recent presentation by our intern, Haley Fite, gave us a peek at the expanding role of artificial intelligence (AI) in marketing, here’s a recap of what she had to say.
Life is not fair, get used to it. This is universal and ageless. It applies to all industry sectors and life in general, not just to integrated marketing firms.
Now consider these tips, sharpen your dragon glass and kill some white walkers (seriously, winter is here).
PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.
Melodic Connections has been selected to receive our 2017 Vehr Cares grant, worth up to $25,000 in integrated communications and marketing services.
How is it that a company that started as one studio in Manhattan grew into a serious fitness chain across the country in a fickle and ever changing industry?