What Snapchat’s latest update means for brands

Many Snapchat users were surprised over the weekend when they updated the app and experienced the platform's biggest changes yet.

By | 2018-03-27T14:07:25+00:00 February 14th, 2018|Marketing Communications, Social Media, Vr3|Comments Off on What Snapchat’s latest update means for brands

Harnessing—or not harnessing—a viral story

It started with a touchdown pass and turned into hundreds of thousands of dollars for charity. What happened between the two events was magic.

By | 2018-03-27T14:09:50+00:00 January 29th, 2018|Community Relations, Marketing Communications, Media Relations, Social Media, Vr3|Comments Off on Harnessing—or not harnessing—a viral story

Don’t know much about history … What I DO know is communication

Regardless of your politics, if you are a spokesperson and you must comment, you (or someone who works for you) needs to do SEVEN things well.

By | 2017-08-28T14:59:34+00:00 August 28th, 2017|Media Relations, Vr3|Comments Off on Don’t know much about history … What I DO know is communication

Artificial intelligence (AI): Marketing friend or foe?

A recent presentation by our intern, Haley Fite, gave us a peek at the expanding role of artificial intelligence (AI) in marketing, here’s a recap of what she had to say.

By | 2018-07-02T14:47:01+00:00 July 27th, 2017|Corporate Communications, Marketing Communications, News, Uncategorized, Vr3|Comments Off on Artificial intelligence (AI): Marketing friend or foe?

11 rules to learn early in your communications career

Life is not fair, get used to it. This is universal and ageless. It applies to all industry sectors and life in general, not just to integrated marketing firms.

By | 2017-07-22T15:11:09+00:00 July 18th, 2017|Corporate Communications, Vr3|Comments Off on 11 rules to learn early in your communications career

Are PR pros to blame for fake news?

PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.

By | 2017-07-11T16:42:00+00:00 July 11th, 2017|News, Uncategorized, Vr3|Comments Off on Are PR pros to blame for fake news?

Announcing our new Vehr Cares partner

Melodic Connections has been selected to receive our 2017 Vehr Cares grant, worth up to $25,000 in integrated communications and marketing services.

By | 2017-07-10T18:26:43+00:00 July 10th, 2017|Community Relations, Media Relations, News, Public Affairs, Vr3|Comments Off on Announcing our new Vehr Cares partner