What sounded like a too-good-to-be-true promotion turned into just that when thousands of parents and kids waited in lines at Build-A-Bear stores for “pay your age” day.
It started with a touchdown pass and turned into hundreds of thousands of dollars for charity. What happened between the two events was magic.
If there’s one thing we know at Vehr, it’s that contests and giveaways on social can bump engagement and interaction like nothing else, and Crayola will now have a large bank of user generated content to pull from in the future. From media relations to social media, Crayola certainly made sure Dandelion is not going away quietly.
With all of the action surrounding the Games, brands are stepping up in a big way.
Emojis are in, but is this press release taking it too far?
Here are our favorite user-friendly photo editing sites.
For professional sports teams, sportsmanship now expands beyond the playing field.
Ferrell set out to take the field in five different MLB spring training games, playing for ten teams and all nine field positions. Overall, this was a huge win for all involved.