Google Analytics is a wonderful tool. Marketers get tons of information from the data available from what blog posts are most popular to what device people are using to get to your website.
Whatever opinion you hold, Dove handled the criticism well. They took the ad down and made two strong apology statements.
A handy reference guide for when you have no idea what millennials are saying.
Whether or not you think Wendy’s chicken nuggets are the best thing since sliced bread (they are), you have to admit that they have Twitter down.
Now consider these tips, sharpen your dragon glass and kill some white walkers (seriously, winter is here).
How is it that a company that started as one studio in Manhattan grew into a serious fitness chain across the country in a fickle and ever changing industry?
With Father’s Day this weekend past weekend, dads are on everybody’s mind. One dad in particular has been stirring the pot in the sports media world for the last few months: former NFL player LaVar Ball.
Dove is known for featuring models of all shapes, sizes and ethnicities in its advertising. But, how far is too far when trying to relate to your customers?
Maybe American Airlines learned from United’s mistakes. Maybe they have a great PR team. Either way, they handled their crisis quickly and professionally making them the standard for how an airline should respond to a crisis.
Clever advertising that’s good for Coke, McDonald’s and Google, as anyone without a clue as to where “that place where Coke tastes so good” is, would Google it, it’s even encouraged in one of the commercials.