About Michael Perry

Michael is an award-winning writer and editor with a unique combination of creativity, business savvy and entrepreneurial spirit that serves clients well. He has successfully managed information, projects and teams – always with the audience in mind.

A University of Cincinnati graduate, Michael has been involved with the launching of new businesses using traditional and new media strategies. He spent 25 years in journalism as a newspaper reporter, editor and managing editor and has been a magazine and book editor.

Michael is an adjunct journalism professor at UC. He served as director of marketing and promotions for the 2012 World Choir Games and is a graduate of Leadership Cincinnati Class 36.

Cracker Barrel, don’t ignore #bradswife and her fans

The chain restaurant is under siege on Facebook, Twitter and Instagram because it fired an employee whose husband then asked “why” on Twitter. And so #justiceforbradswife was born.

By | 2017-03-23T17:39:48+00:00 March 23rd, 2017|Vr3|Comments Off on Cracker Barrel, don’t ignore #bradswife and her fans

When home is an integrated marketing agency

It’s been seven years since I started work here, which seems inconceivable. I was pretty sure I’d be a journalist all my life, eventually as editor of a paper, maybe a publisher. Now I work for an integrated marketing agency. And you know what? This world has not been all that different from my previous realm.

By | 2017-03-23T13:56:37+00:00 March 21st, 2017|Uncategorized, Vr3|Comments Off on When home is an integrated marketing agency

Silver lining on an NBA crisis

When brought in to a crisis situation, the role of an agency is to act quickly, gather facts, identify targeted audiences, draft key messages and help strategize on how to best handle communications internally and externally.