We all know the old saying, no publicity is bad publicity. In this case, the new mascot isn’t hurting anyone. Denny’s isn’t firing anybody’s wife or defending abusive treatment of customers.
We’re offering some thoughts on how Trump can approach the next 100 days. This is not political. This is PR 101.
The chain restaurant is under siege on Facebook, Twitter and Instagram because it fired an employee whose husband then asked “why” on Twitter. And so #justiceforbradswife was born.
It’s been seven years since I started work here, which seems inconceivable. I was pretty sure I’d be a journalist all my life, eventually as editor of a paper, maybe a publisher. Now I work for an integrated marketing agency. And you know what? This world has not been all that different from my previous realm.
Commonalities that will serve both journalists and PR pros.
One challenge faced in the transition to PR is lack of exposure to the business side.
Michael Perry outlines the skills transferable from journalism to PR.
We all think and talk about content every day. That said, here are five thoughts as we head into a new year.
Michael Perry explains 11 ways CEOs can leverage Twitter to give their brand a boost.
When brought in to a crisis situation, the role of an agency is to act quickly, gather facts, identify targeted audiences, draft key messages and help strategize on how to best handle communications internally and externally.