Who Dey think gonna watch commercials!
The most important thing about Super Bowl LVI is that Joe Burrow and the Bengals are playing, of course. The second most? The commercials.
This is my brand. I have to defend it.
PR textbooks don’t give Kevin McCallister enough credit for being a master of crisis communications. Here are five lessons from the holiday classic Home Alone.
Media relations in 2020: what to expect
As you implement your campaigns in the coming year, act ethically, always tell the truth and show appreciation and respect to the journalists and editors who write our stories.
Most wonderful time of the year? Not for pitching media*
Let’s cut to the chase – the holidays are busy. They’re high on cheer and low on time. For you. For me. For everyone. That includes the media.
Insta-bingewatching: it can happen
Is IGTV right for your brand? Before you whip out your phone and start producing content, ask yourself a few questions.
Pitch-perfect media relations
Maybe it’s because I’ve been thinking about media relations a lot lately. Maybe it’s because, deep down, I’m a wannabe songwriter.