Darcy Schwass | Vehr Communications

About Darcy Schwass

Ever wish life, like a theater production, had a stage manager? Look no further than our resident thespian Darcy, who oversees all the elements that make any client communications engagement a showstopper – from players and storylines to motivations and audience feedback. Darcy’s bag of tricks includes media relations, public affairs, internal communications and more, and she works with a diverse mix of clients in industries including transportation, entertainment and hospitality. As president of the Cincinnati Chapter of the Public Relations Society of America, she keeps Vehr on the leading edge of PR trends and best practices.

This is my brand. I have to defend it.

PR textbooks don’t give Kevin McCallister enough credit for being a master of crisis communications. Here are five lessons from the holiday classic Home Alone.

By Darcy Schwass|2021-12-01T13:54:23-05:00December 1st, 2021|crisis communications|Comments Off

Media relations in 2020: what to expect

As you implement your campaigns in the coming year, act ethically, always tell the truth and show appreciation and respect to the journalists and editors who write our stories.

By Darcy Schwass|2019-12-08T20:03:23-05:00December 8th, 2019|media relations|Comments Off

Most wonderful time of the year? Not for pitching media*

Let’s cut to the chase – the holidays are busy. They’re high on cheer and low on time. For you. For me. For everyone. That includes the media.

By Darcy Schwass|2019-11-20T09:29:41-05:00November 18th, 2019|media relations|Comments Off

Pitch-perfect media relations

Maybe it’s because I’ve been thinking about media relations a lot lately. Maybe it’s because, deep down, I’m a wannabe songwriter.

By Darcy Schwass|2019-04-01T11:31:23-04:00June 16th, 2016|media relations|Comments Off