PR textbooks don’t give Kevin McCallister enough credit for being a master of crisis communications. Here are five lessons from the holiday classic Home Alone.
As you implement your campaigns in the coming year, act ethically, always tell the truth and show appreciation and respect to the journalists and editors who write our stories.
Let’s cut to the chase – the holidays are busy. They’re high on cheer and low on time. For you. For me. For everyone. That includes the media.
Is IGTV right for your brand? Before you whip out your phone and start producing content, ask yourself a few questions.
Maybe it’s because I’ve been thinking about media relations a lot lately. Maybe it’s because, deep down, I’m a wannabe songwriter.