Dove misses the mark … again

Mikayla Williams
By Mikayla Williams
October 10th, 2017

Dove recently posted a video to Facebook showing a black woman taking of her top, revealing a white woman who then took off her top to reveal another woman of another ethnicity.

Watch this video from “Inside Edition” to see the ad:

It seems like just yesterday I was writing a blog post about how Dove missed the mark with another advertising campaign.

After keeping an eye on Dove’s advertising for a while now, I know they have a clear theme: inclusivity. Through the company’s ads, Dove tries to communicate that their products are great for customers of all shapes, sizes and ethnicities. But, do they go too far in their endeavor?

The social media world is split. Some say Dove’s most recent ad is racially insensitive and a disaster, while others herald it as being inclusive. Just look at the Facebook comments below:

Whatever opinion you hold, Dove handled the criticism well. They took the ad down and made two strong apology statements admitting that they “missed the mark.”

What matters now is how Dove moves forward, and I for one, will definitely be watching.


By | 2017-10-10T16:48:17+00:00 October 10th, 2017|Uncategorized|Comments Off on Dove misses the mark … again

About the Author:

Mikayla Williams

Never a wallflower, Mikayla applies her creative energy and way with words to social media and content marketing campaigns. In addition, she supports many of our client teams through managing the details that keep projects moving in the right direction and creating exciting content. Mikayla is HubSpot Certified in Inbound Methodology and is Vehr’s resident Google Analytics expert. Outside of work, Mikayla is involved in HYPE Connections and can be found trying out local restaurants.

Mikayla is a Xavier University graduate with a degree in PR and minors in business and psychology. She started at Vehr as an intern, and after graduation she joined the team as an account coordinator. Prior to joining Vehr, she interned at Just Fabulous Inc., where she monitored social media, created media stylebooks and sent apparel samples to stylists and magazines across the country.