Wendy’s social media: Always on point

Mikayla Williams
By Mikayla Williams
September 28th, 2017

Whether or not you think Wendy’s chicken nuggets are the best thing since sliced bread (they are), you have to admit that they have Twitter down.

From clever clap backs and snarky replies to giving away a year’s worth of free chicken nuggets, I haven’t seen a brand who can, in equal parts, fully embrace an audience and fully humiliate them when they forget that refrigerators exist.

And most recently when one customer asked how Wendy’s compares to Carl’s Jr, Carl’s Jr responded that Wendy’s doesn’t compare. See Wendy’s response below:

Why are these savage tweets so successful?

Wendy’s knows it’s target audience. On Twitter, that means millennials and Gen-Zers. Another target audience? Current parents who were teenagers or young adults in the 80s and 90s as evidenced by Wendy’s campaign for taco salads. Watch this dad try to relive the 90s:

Wendy’s is one brand that does a great job of developing creative content suited for various audiences. Curious about how your brand can narrow its target audiences? Download our latest publication, Narrowing Your Target Audience.

 

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By | 2017-09-28T16:48:24+00:00 September 28th, 2017|Social Media|Comments Off on Wendy’s social media: Always on point

About the Author:

Mikayla Williams

Never a wallflower, Mikayla applies her creative energy and way with words to social media and content marketing campaigns. In addition, she supports many of our client teams through managing the details that keep projects moving in the right direction and creating exciting content. Mikayla is HubSpot Certified in Inbound Methodology and is Vehr’s resident Google Analytics expert. Outside of work, Mikayla is involved in HYPE Connections and can be found trying out local restaurants.

Mikayla is a Xavier University graduate with a degree in PR and minors in business and psychology. She started at Vehr as an intern, and after graduation she joined the team as an account coordinator. Prior to joining Vehr, she interned at Just Fabulous Inc., where she monitored social media, created media stylebooks and sent apparel samples to stylists and magazines across the country.