Nameless company tries new advertising tactic

By Mikayla Williams
April 18th, 2017

I was sitting on the floor of my new apartment watching a movie on cable, which is rare for me considering I mostly watch Netflix to avoid commercials, but I digress.

I’m enjoying the movie when a commercial comes on featuring Mindy Kaling, comedy genius.

I’m intrigued as a Mindy Kaling-fan and curious as a PR professional as to what this commercial is for.

The commercial never said the name of the company it was advertising, in fact, it’s a point that they can’t say the name of the company (hence the shadow man with a distorted voice, no one can know where he works).

All that we know about the company is that it’s “that place where Coke tastes so good.”

View the commercial here:

Have you figured it out?

Here are a few clues:

  1. Yellow dress + red background = company colors
  2. Any size drink for $1 is their go-to advertisement

You guessed it, it’s McDonald’s.

Their new advertising campaign features multiple commercials featuring Mindy Kaling in a yellow dress with a red background not mentioning “that place where Coke tastes so good.”

Clever advertising that’s good for Coke, McDonald’s and Google, as anyone without a clue as to where “that place where Coke tastes so good” is, would Google it, it’s even encouraged in one of the commercials.

This pro is impressed … And craving a Coke from McDonald’s.

By | 2017-04-18T19:17:14+00:00 April 18th, 2017|Social Media, Vr3|Comments Off on Nameless company tries new advertising tactic

About the Author:

Never a wallflower, Mikayla applies her creative energy and way with words to social media and content marketing campaigns. In addition, she supports many of our client teams through managing the details that keep projects moving in the right direction and creating exciting content. Mikayla is HubSpot Certified in Inbound Methodology and is Vehr’s resident Google Analytics expert. Outside of work, Mikayla is involved in HYPE Connections and can be found trying out local restaurants.

Mikayla is a Xavier University graduate with a degree in PR and minors in business and psychology. She started at Vehr as an intern, and after graduation she joined the team as an account coordinator. Prior to joining Vehr, she interned at Just Fabulous Inc., where she monitored social media, created media stylebooks and sent apparel samples to stylists and magazines across the country.