Nameless company tries new advertising tactic

Vehr Communications
By Vehr Communications
April 18th, 2017

I was sitting on the floor of my new apartment watching a movie on cable, which is rare for me considering I mostly watch Netflix to avoid commercials, but I digress.

I’m enjoying the movie when a commercial comes on featuring Mindy Kaling, comedy genius.

I’m intrigued as a Mindy Kaling-fan and curious as a PR professional as to what this commercial is for.

The commercial never said the name of the company it was advertising, in fact, it’s a point that they can’t say the name of the company (hence the shadow man with a distorted voice, no one can know where he works).

All that we know about the company is that it’s “that place where Coke tastes so good.”

View the commercial here:

Have you figured it out?

Here are a few clues:

  1. Yellow dress + red background = company colors
  2. Any size drink for $1 is their go-to advertisement

You guessed it, it’s McDonald’s.

Their new advertising campaign features multiple commercials featuring Mindy Kaling in a yellow dress with a red background not mentioning “that place where Coke tastes so good.”

Clever advertising that’s good for Coke, McDonald’s and Google, as anyone without a clue as to where “that place where Coke tastes so good” is, would Google it, it’s even encouraged in one of the commercials.

This pro is impressed … And craving a Coke from McDonald’s.

By | 2017-04-18T19:17:14+00:00 April 18th, 2017|Social Media, Vr3|Comments Off on Nameless company tries new advertising tactic

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Vehr Communications
Vehr is an integrated marketing agency that delivers the most efficient and effective brand-building strategies, content and communications to support leading consumer and b2b companies, public entities and nonprofit organizations. We think deeply, create boldly and engage completely to help our clients succeed.