When you feel that widespread changes in strategy and implementation are needed:
The boss: Surely you can’t be serious.
“I am serious. And don’t call me Shirley.” – Airplane! (1980)
When someone thinks that plans without full communications and mindful planning will work:
“It’s the Jack Butler Way.” – Mr. Mom (1980)
When someone believes that the critic is “just out to get us, and we didn’t do anything wrong”:
“He slimed me.” — Ghostbusters (1984)
When someone understands that measuring communication efforts is important, but ONLY if the metrics are based in reality and have benchmarks that matter:
“These go to eleven.” — This is Spinal Tap (1984)
When naysayers talk about how competitors always win awards, get the big contracts and snag the best hires:
“Nobody puts Baby in the corner.” — Dirty Dancing (1987)
If business experiences cannot readily be summed up by 1980’s movie lines, you’re just not trying hard enough. Happy New Year!