PR snappy retorts for 2017 from the 1980s

By Pepper Peale
January 9th, 2017

When you feel that widespread changes in strategy and implementation are needed:

The boss: Surely you can’t be serious.
“I am serious. And don’t call me Shirley.” – Airplane! (1980) 

When someone thinks that plans without full communications and mindful planning will work:

“It’s the Jack Butler Way.” – Mr. Mom (1980)

When someone believes that the critic is “just out to get us, and we didn’t do anything wrong”:

“He slimed me.” — Ghostbusters (1984)

When someone understands that measuring communication efforts is important, but ONLY if the metrics are based in reality and have benchmarks that matter:

“These go to eleven.” — This is Spinal Tap (1984)

When naysayers talk about how competitors always win awards, get the big contracts and snag the best hires:

“Nobody puts Baby in the corner.” — Dirty Dancing (1987)

If business experiences cannot readily be summed up by 1980’s movie lines, you’re just not trying hard enough. Happy New Year!

By | 2017-03-12T18:22:38+00:00 January 9th, 2017|Marketing Communications, News, Uncategorized, Vr3|Comments Off on PR snappy retorts for 2017 from the 1980s

About the Author:

Pepper has nearly three decades of strategic communications experience, in both the non-profit and for-profit sectors. From internal communications to website content creation; from social media engagement to local, regional and national legacy media relations, she is an enthusiastic team member and a budget-conscious team leader. The spectrum of her client experience includes B2C and B2B, spanning tech, foodservice, hospitality, chemical, regional business development, special events, new product roll-outs and social services.

Pepper’s experience in identifying, targeting and engaging audiences is wide and deep. She also has international expertise in training and mentoring corporate spokespeople for investor meetings, presentations, media interviews and crisis communications.

Over her career, she has learned that just providing the work proficiently is not enough. Thoughtful planning to reach identified goals (on time and on budget) and the creation of targeted measurement matrices makes the work better and more meaningful.