Snapchat: Bringing brands and millennials together

By Mikayla Williams
January 14th, 2016

For those who can’t seem to keep up with the ever-changing world of social media, Snapchat is the latest and greatest when it comes to reaching the highly sought after millennial. The platform that allows users to post 10 seconds of content has 100 million daily users who send photos or videos to specific individuals or add it to their “story” feature for anyone to see.

Recent additions to the app have made it easier than ever for users to upload their content to a city, or special event story, like New Year’s in Times Square or an NFL game. Users can also make their content more unique by including a caption, emojis, geotags, and other fun filters.

So, why is a ten second photo or video so appealing to the 18-34-year-olds who make up 71 percent of Snapchat’s user base?

Just like the first five seconds of a commercial have to gain attention and twitter’s 140-character limit keeps people engaged – short attention spans keep Snapchat users wanting more. The “Age of Information” is upon us and with so much out there, millennials don’t have time to sift through it all. And honestly, we don’t really want to.

A brand can use snapchat like an individual, posting from interesting places about interesting topics. It is a great time for brands to step out of their comfort zone of Facebook and Twitter, and into the wonderful world of quick access to content. After all, it’s the perfect place for new product sneak peeks, coupons or a behind the scenes look into the brand.

A few brands who are using Snapchat well include Taco Bell, Wet Seal and Acura – and all for different purposes. While Taco Bell sent personalized snaps to new followers, Acura took a different approach when they gave a sneak peek of the new NSX prototype to their first 100 followers.

From CNN to the San Francisco Giants, brands all across the board have a chance to give even more access to their fans through Snapchat – and people love it!


By | 2017-03-12T18:52:12+00:00 January 14th, 2016|Marketing Communications, Social Media, Uncategorized, Vr3|Comments Off on Snapchat: Bringing brands and millennials together

About the Author:

Never a wallflower, Mikayla applies her creative energy and way with words to social media and content marketing campaigns. In addition, she supports many of our client teams through managing the details that keep projects moving in the right direction and creating exciting content. Mikayla is HubSpot Certified in Inbound Methodology and is Vehr’s resident Google Analytics expert. Outside of work, Mikayla is involved in HYPE Connections and can be found trying out local restaurants.

Mikayla is a Xavier University graduate with a degree in PR and minors in business and psychology. She started at Vehr as an intern, and after graduation she joined the team as an account coordinator. Prior to joining Vehr, she interned at Just Fabulous Inc., where she monitored social media, created media stylebooks and sent apparel samples to stylists and magazines across the country.