Is Starbucks ruining Christmas?

By Mikayla Williams
November 10th, 2015

Starbucks is one of the largest coffee chains in the world, catering to customers of all ethnicities, races and religions. As one of the most recognizable brands, people notice when something changes.

This year Starbucks is trying something different with their holiday cups, a simple design with no snowflakes, sleds or wintery symbols of any kind. Some people are seeing this as an attack on Christmas, even though no cup in the history of holiday cups has ever actually mentioned Christmas.

A former Arizona pastor, Joshua Feuerstein, a current “social media personality,” is saying Starbucks removed “Christmas from their cups because they hate Jesus.” Others around the globe have also been critical.

Feuerstein made a video where he “pranked” Starbucks by telling the barista his name was Merry Christmas, therefore tricking Starbucks into writing ‘Christmas’ on his cup and posted it to social media calling other Americans and Christians to do the same. He started a #MerryChristmasStarbucks campaign on social media, but will people follow him, or applaud Starbucks for being inclusive to all religions?

As a response to all the chatter surrounding the cups, Jeffery Fields, Vice President of Starbucks, said, “This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.”

Do these complaining customers think Christians in the northern hemisphere are the only ones drinking Starbucks coffee? Doesn’t buying coffee from Starbucks, even if you do claim your name is Merry Christmas, support Starbucks?

I don’t know any of these answers, but if I were an Atheist from Australia, I’d probably be following the social media conversation sipping tea from a Starbucks holiday cup.

By | 2017-03-15T14:49:39+00:00 November 10th, 2015|Marketing Communications, Social Media, Uncategorized, Vr3|Comments Off on Is Starbucks ruining Christmas?

About the Author:

Never a wallflower, Mikayla applies her creative energy and way with words to social media and content marketing campaigns. In addition, she supports many of our client teams through managing the details that keep projects moving in the right direction and creating exciting content. Mikayla is HubSpot Certified in Inbound Methodology and is Vehr’s resident Google Analytics expert. Outside of work, Mikayla is involved in HYPE Connections and can be found trying out local restaurants.

Mikayla is a Xavier University graduate with a degree in PR and minors in business and psychology. She started at Vehr as an intern, and after graduation she joined the team as an account coordinator. Prior to joining Vehr, she interned at Just Fabulous Inc., where she monitored social media, created media stylebooks and sent apparel samples to stylists and magazines across the country.