Tweetin’ CEOs can help brands

By Michael Perry
June 18th, 2015

We have long been advocates for company CEOs to consider engaging on Twitter – and other social media channels – for any number of reasons, including customer relations, sales, thought leadership and transparency. Oh, and it also can help build your brand.

For three years, Vehr Communications has conducted a study of public company CEOs in Greater Cincinnati to see how active they are in social media. What we have learned: Some are, some aren’t. Some excel in that space, some are dipping their toes into it. Some want to engage but are nervous about it, some are adamant that they will never tweet. Learn more in our 2015 Social CEO Study.

We’re not the only ones who believe CEOs on Twitter can be good for brands. ChiefExecutive.net offers 11 ways CEOs can use Twitter to build their company’s brand.

Among them:

  • Do it yourself and get personal. People will know if the account is authentic or not.
  • Don’t hide when the going gets rough.
  • You can build relationships with media and interact with editors, reporters and bloggers.

Some of these are more tips and advice, but it’s a list worth checking out.

To learn more about becoming a strategic social media communicator, check out President Nick Vehr’s “Framework for CEO engagement in social media.”

 

By | 2017-03-15T15:06:02+00:00 June 18th, 2015|Corporate Communications, Social Media, Uncategorized, Vr3|Comments Off on Tweetin’ CEOs can help brands

About the Author:

Michael is an award-winning writer and editor with a unique combination of creativity, business savvy and entrepreneurial spirit that serves clients well. He has successfully managed information, projects and teams – always with the audience in mind.

A University of Cincinnati graduate, Michael has been involved with the launching of new businesses using traditional and new media strategies. He spent 25 years in journalism as a newspaper reporter, editor and managing editor and has been a magazine and book editor.

Michael is an adjunct journalism professor at UC. He served as director of marketing and promotions for the 2012 World Choir Games and is a graduate of Leadership Cincinnati Class 36.