READ OUR MINDS
It matters little to me whether PR as a term survives. It matters greatly that we continue to operate and grow on a foundation of courage, curiosity, empathy and integrity and remain flexible enough to meet the needs of our clients.
Whether you’re looking for an internship, entry level or senior level position, the application game never changes.
While marketing dashboard metrics are critical and should be reviewed regularly, we’d provide greater value to our organizations if we look at them in the context of the larger business environment and explore all the possible nuances that took us from A to B.
Dove is known for featuring models of all shapes, sizes and ethnicities in its advertising. But, how far is too far when trying to relate to your customers?
We’ve sucked in our breath more than a few times since the ball dropped on 2016, and with that in mind we’ve rounded up our agency’s best tips for a better end to 2017. Read them, learn them, hope you never need them, but please – keep them top of mind. May the Fourth be with you.
There is still a lot of misdirected energy among communications professionals to hold on to traditional nomenclature for what it is that we do, whether an advertising, marketing, PR or branding agency.
We’re offering some thoughts on how Trump can approach the next 100 days. This is not political. This is PR 101.
Maybe American Airlines learned from United’s mistakes. Maybe they have a great PR team. Either way, they handled their crisis quickly and professionally making them the standard for how an airline should respond to a crisis.
Clever advertising that’s good for Coke, McDonald’s and Google, as anyone without a clue as to where “that place where Coke tastes so good” is, would Google it, it’s even encouraged in one of the commercials.
How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”
Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.
If there’s one thing we know at Vehr, it’s that contests and giveaways on social can bump engagement and interaction like nothing else, and Crayola will now have a large bank of user generated content to pull from in the future. From media relations to social media, Crayola certainly made sure Dandelion is not going away quietly.