READ OUR MINDS
Whatever opinion you hold, Dove handled the criticism well. They took the ad down and made two strong apology statements.
Rogue social media mistakes are not unheard of, and they are, unfortunately, the sort of crises that can happen in a split second of carelessness and can take years to recover from.
A handy reference guide for when you have no idea what millennials are saying.
Whether or not you think Wendy’s chicken nuggets are the best thing since sliced bread (they are), you have to admit that they have Twitter down.
That old yarn about how companies can do well while also doing good is a bit of a cliché. But that’s the thing about clichés: They’re so darn true.
Please join us in offering a warm welcome to our new team member, Karen Bells. We're thrilled to add Karen to our team.
We all know the old saying, no publicity is bad publicity. In this case, the new mascot isn’t hurting anyone. Denny’s isn’t firing anybody’s wife or defending abusive treatment of customers.
If a law enforcement agency exists, can they still have a personality on Twitter? Turns out, at least for a Kansas town with a population of 95,000, the answer is yes.
Regardless of your politics, if you are a spokesperson and you must comment, you (or someone who works for you) needs to do SEVEN things well.
Our Vehr team shares what we plan to cross off our summer bucket list before those back-to-school ads start rolling.
As marketers are aware, we can’t ignore numbers like that. When consumers are headed toward something like video in large droves, we can’t help ourselves. We must go there, too.
A recent presentation by our intern, Haley Fite, gave us a peek at the expanding role of artificial intelligence (AI) in marketing, here’s a recap of what she had to say.