It matters little to me whether PR as a term survives. It matters greatly that we continue to operate and grow on a foundation of courage, curiosity, empathy and integrity and remain flexible enough to meet the needs of our clients.
There is still a lot of misdirected energy among communications professionals to hold on to traditional nomenclature for what it is that we do, whether an advertising, marketing, PR or branding agency.
Searching for an agency partner? Here are 8 tips to help create a framework for the agency search process.
Riley Curry is arguably the best part of the NBA finals
It’s clear to me that U.S. owned, mid-sized companies can be less sensitive to the nuances of different cultures than their foreign counterparts.
For professional sports teams, sportsmanship now expands beyond the playing field.
In our ever-smaller world, cultural differences can just as easily delight as confuse. Sometimes, such differences can even collide.
I recently had a discussion with SAGE team member Ed Burghard to examine how communities can best engage their audiences.
We look forward to accepting resumes starting this July for our internship/fellowship position.
While technology has changed our profession, it hasn’t changed the qualities that matter most in our professionals.