A quick look at Pepsi’s demographics in this recent Fortune article shows that both Pepsi and Coke are having trouble reaching millennials. Pepsi much more so than Coke. So Pepsi needs those consumers so it can stay viable and relevant. That need drove some big assumptions and what was clearly a fatal leap in logic.
Jason Cowdrey has been named creative director of the Vehr Communications’ design studio.
Much like hippies were to the generation before them, millennials are this mystery we’re all trying to figure out.
This week Australia revealed their new $5 note ... The reaction has been divisive and ruthless.
We are excited and fortunate that Jason has agreed to join our growing team.