With Father’s Day this weekend past weekend, dads are on everybody’s mind. One dad in particular has been stirring the pot in the sports media world for the last few months: former NFL player LaVar Ball.
Instagram Stories are becoming the new “news feed,” and brands are using the slideshow of videos and photos to give their customers a taste of the people and personalities behind their products.
Whether you’re looking for an internship, entry level or senior level position, the application game never changes.
Dove is known for featuring models of all shapes, sizes and ethnicities in its advertising. But, how far is too far when trying to relate to your customers?
Clever advertising that’s good for Coke, McDonald’s and Google, as anyone without a clue as to where “that place where Coke tastes so good” is, would Google it, it’s even encouraged in one of the commercials.
How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”
Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.
If there’s one thing we know at Vehr, it’s that contests and giveaways on social can bump engagement and interaction like nothing else, and Crayola will now have a large bank of user generated content to pull from in the future. From media relations to social media, Crayola certainly made sure Dandelion is not going away quietly.
Having trouble reaching a millennial audience? Here’s a hint: millennials love authenticity. This is where social media influencers, lifestyle media and vloggers come into play.
We’ve all heard it. We’ve all seen it in headlines. We’re all to blame for the surge of “fake news.”