We all know the old saying, no publicity is bad publicity. In this case, the new mascot isn’t hurting anyone. Denny’s isn’t firing anybody’s wife or defending abusive treatment of customers.
As marketers are aware, we can’t ignore numbers like that. When consumers are headed toward something like video in large droves, we can’t help ourselves. We must go there, too.
A recent presentation by our intern, Haley Fite, gave us a peek at the expanding role of artificial intelligence (AI) in marketing, here’s a recap of what she had to say.
Now consider these tips, sharpen your dragon glass and kill some white walkers (seriously, winter is here).
We’ve started to notice how, no matter what happens during the course of their project, the families seem to walk away satisfied, proud and happy about their investment, which, when it comes down to it, is exactly how we want our clients to feel after they meet with our team.
It matters little to me whether PR as a term survives. It matters greatly that we continue to operate and grow on a foundation of courage, curiosity, empathy and integrity and remain flexible enough to meet the needs of our clients.
Whether you’re looking for an internship, entry level or senior level position, the application game never changes.
While marketing dashboard metrics are critical and should be reviewed regularly, we’d provide greater value to our organizations if we look at them in the context of the larger business environment and explore all the possible nuances that took us from A to B.
Dove is known for featuring models of all shapes, sizes and ethnicities in its advertising. But, how far is too far when trying to relate to your customers?
We’ve sucked in our breath more than a few times since the ball dropped on 2016, and with that in mind we’ve rounded up our agency’s best tips for a better end to 2017. Read them, learn them, hope you never need them, but please – keep them top of mind. May the Fourth be with you.