Clever advertising that’s good for Coke, McDonald’s and Google, as anyone without a clue as to where “that place where Coke tastes so good” is, would Google it, it’s even encouraged in one of the commercials.
How could United Airlines have handled this better in the moment? "Game theory" asserts that your “game” is only as good as how you deal with your opponent’s “game.”
Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.
If there’s one thing we know at Vehr, it’s that contests and giveaways on social can bump engagement and interaction like nothing else, and Crayola will now have a large bank of user generated content to pull from in the future. From media relations to social media, Crayola certainly made sure Dandelion is not going away quietly.
A quick look at Pepsi’s demographics in this recent Fortune article shows that both Pepsi and Coke are having trouble reaching millennials. Pepsi much more so than Coke. So Pepsi needs those consumers so it can stay viable and relevant. That need drove some big assumptions and what was clearly a fatal leap in logic.
The E.W. Scripps Company and Vehr Communications are partnering to create the Cincinnati Strategic Communications Leadership Program, a paid eight- to 12-week summer internship intended to promote diversity and inclusion in strategic communications.
Having trouble reaching a millennial audience? Here’s a hint: millennials love authenticity. This is where social media influencers, lifestyle media and vloggers come into play.
The chain restaurant is under siege on Facebook, Twitter and Instagram because it fired an employee whose husband then asked “why” on Twitter. And so #justiceforbradswife was born.
It’s been seven years since I started work here, which seems inconceivable. I was pretty sure I’d be a journalist all my life, eventually as editor of a paper, maybe a publisher. Now I work for an integrated marketing agency. And you know what? This world has not been all that different from my previous realm.
As we celebrate ten years of growth and success, I can’t help but to take a quick look back.