United makes headlines yet again, and not for the right reasons

Consumers and other businesses were quick to judge/troll the airline with a variety of social posts, many referring to Pepsi’s PR blunder last week.

By | April 11th, 2017|Marketing Communications, Media Relations, News, Social Media, Vr3|Comments Off on United makes headlines yet again, and not for the right reasons

Farewell, Dandelion: Crayola hits the mark with fan engagement

If there’s one thing we know at Vehr, it’s that contests and giveaways on social can bump engagement and interaction like nothing else, and Crayola will now have a large bank of user generated content to pull from in the future. From media relations to social media, Crayola certainly made sure Dandelion is not going away quietly.

By | April 10th, 2017|Marketing Communications, Media Relations, Social Media, Vr3|Comments Off on Farewell, Dandelion: Crayola hits the mark with fan engagement

When Pepsi fizzled

A quick look at Pepsi’s demographics in this recent Fortune article shows that both Pepsi and Coke are having trouble reaching millennials. Pepsi much more so than Coke. So Pepsi needs those consumers so it can stay viable and relevant. That need drove some big assumptions and what was clearly a fatal leap in logic.

By | April 7th, 2017|Vr3|Comments Off on When Pepsi fizzled

E.W. Scripps and Vehr partner to launch summer internship

The E.W. Scripps Company and Vehr Communications are partnering to create the Cincinnati Strategic Communications Leadership Program, a paid eight- to 12-week summer internship intended to promote diversity and inclusion in strategic communications.

By | March 30th, 2017|Corporate Communications, Marketing Communications, News, Uncategorized, Vr3|Comments Off on E.W. Scripps and Vehr partner to launch summer internship

When home is an integrated marketing agency

It’s been seven years since I started work here, which seems inconceivable. I was pretty sure I’d be a journalist all my life, eventually as editor of a paper, maybe a publisher. Now I work for an integrated marketing agency. And you know what? This world has not been all that different from my previous realm.

By | March 21st, 2017|Uncategorized, Vr3|Comments Off on When home is an integrated marketing agency