Digital video: Do advertisers love it more than users?

As marketers are aware, we can’t ignore numbers like that. When consumers are headed toward something like video in large droves, we can’t help ourselves. We must go there, too.

By | July 27th, 2017|Marketing Communications, Vr3|Comments Off on Digital video: Do advertisers love it more than users?

Artificial intelligence (AI): Marketing friend or foe?

A recent presentation by our intern, Haley Fite, gave us a peek at the expanding role of artificial intelligence (AI) in marketing, here’s a recap of what she had to say.

By | July 27th, 2017|Corporate Communications, Marketing Communications, News, Uncategorized, Vr3|Comments Off on Artificial intelligence (AI): Marketing friend or foe?

Are PR pros to blame for fake news?

PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.

By | July 11th, 2017|News, Uncategorized, Vr3|Comments Off on Are PR pros to blame for fake news?

Repairing reputations with humor this Father’s Day

With Father’s Day this weekend past weekend, dads are on everybody’s mind. One dad in particular has been stirring the pot in the sports media world for the last few months: former NFL player LaVar Ball.

By | June 20th, 2017|News, Public Affairs, Social Media, Vr3|Comments Off on Repairing reputations with humor this Father’s Day