As marketers are aware, we can’t ignore numbers like that. When consumers are headed toward something like video in large droves, we can’t help ourselves. We must go there, too.
A recent presentation by our intern, Haley Fite, gave us a peek at the expanding role of artificial intelligence (AI) in marketing, here’s a recap of what she had to say.
Life is not fair, get used to it. This is universal and ageless. It applies to all industry sectors and life in general, not just to integrated marketing firms.
Now consider these tips, sharpen your dragon glass and kill some white walkers (seriously, winter is here).
PR pros are often accused of “spinning” a story or omitting the facts to make sure our clients appear in the best light. And, admittedly, I’ll go ahead and say that is kind of what we do, but not with ill intentions, as some people probably think.
Melodic Connections has been selected to receive our 2017 Vehr Cares grant, worth up to $25,000 in integrated communications and marketing services.
How is it that a company that started as one studio in Manhattan grew into a serious fitness chain across the country in a fickle and ever changing industry?
We're taking a beat to recharge and finally getting to the titles on our must-read lists. Whether headed to the beach, the backyard hammock or even just a quiet spot during a lunch break, here are the titles topping our lists.
With Father’s Day this weekend past weekend, dads are on everybody’s mind. One dad in particular has been stirring the pot in the sports media world for the last few months: former NFL player LaVar Ball.
Instagram Stories are becoming the new “news feed,” and brands are using the slideshow of videos and photos to give their customers a taste of the people and personalities behind their products.